Connecting Google Search to Gemini is Simple (But May Not be Advisable)

Google has implemented Gemini, its latest AI model, into its free software strategy. Previously, it was only available to those on the Advanced plan, a $20/month service. The model can reference a user’s Search queries and other applications to personalize the user’s results, but is this a good thing, or even something you want in the first place?

Personalization and Its Additional Features

Since Gemini can now reference your account information, it can now offer you better results tailored specifically to you. Here are some of those results.

Gems
Gems are pre-made or customizable prompts (also known as artificially intelligent assistant programs). They can simplify certain tasks through automation, and all you have to do is provide the information or context.

App Integrations
Since Gemini is a Google product, it works well with other Google applications and can be used in tandem with them to either break down tasks or support the completion of a larger overarching project.

Boosted Personalization
Gemini can reference other Google applications, such as Search, to provide more context for its responses. In other words, it will look at your history and offer better responses based on what you’ve historically looked for.

Deep Research
When you give Gemini a question, it will process this inquiry through a reasoning model. Data is collected and collated into a report, which is far better than what your typical chatbot can produce.

Are You Comfortable Sharing This Information with AI?

Google already has loads of data at its disposal, but you’ll have to decide if Gemini’s conveniences are worth handing over even more of your own.

Before you even use Gemini, understand that you are providing your personal information to Google for training its AI, and you’re not getting compensated for it. Some might not think twice about this, but we want you to be aware of it.

Activate Personalization for Google Gemini

You can, of course, activate Gemini personalization if you so choose; just follow these steps:

• Open Gemini
• Select Personalization (Experimental) from the dropdown menu
• Select Connect now to link your search history to Gemini

If you would like to start a conversation about integrating AI into your business, we can help. Give us a call today at (800) 338-4474 to learn more.